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Simon Sinek

Business & Leadership

Simon Sinek

Teaches Leadership

Simon Sinek is an author and motivational speaker best known for his concept of 'Start With Why.' His TED Talk is one of the most viewed of all time. He helps leaders and organizations inspire action by focusing on purpose over profit.

4 lessons4+ hours of contentAll free on YouTube

Start Here

Start With Why

18 minTEDxHis legendary TED talk on inspirational leadership

Why Good Leaders Make You Feel Safe

12 minTEDThe importance of trust in leadership

Deep Dives

The Infinite Game - Full Talk

45 minTalks at GoogleHow infinite thinking transforms business

Leaders Eat Last - Key Concepts

1h 10minSimon SinekWhy some teams pull together and others don't

Key Concepts You'll Learn

The Golden Circle

Start with Why, then How, then What.

Infinite vs Finite Games

Play to keep playing, not just to win.

Circle of Safety

Leaders create environments where people feel safe.

Trust and Cooperation

Trust comes from consistent actions over time.