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Jony Ive

Design & Innovation

Jony Ive

Teaches Design

Jony Ive is the former Chief Design Officer of Apple, responsible for the design of the iMac, iPod, iPhone, and iPad. His work has defined modern product design and influenced an entire generation of designers.

7 lessons4+ hours of contentAll free on YouTube

Recent

New

The Real Process Behind the Ferrari Luce

The Real Process Behind the Ferrari Luce

Cleo AbramLast monthInside LoveFrom's studio as Ive walks through designing Ferrari's first electric car

A Conversation with Jony Ive

A Conversation with Jony Ive

Stripe Sessions15 months agoJony Ive with Patrick Collison on design, curiosity, and building things that matter

Start Here

Jony Ive on the Unibody Design

Jony Ive on the Unibody Design

AppleHow a single block of aluminium changed the way laptops are made

Full Conversation with Graydon Carter

Full Conversation with Graydon Carter

Vanity FairOn craft, care, and what he learned working alongside Steve Jobs

Deep Dives

Jony Ive & Anna Wintour in Conversation

Jony Ive & Anna Wintour in Conversation

RE:WIREDDesigning for the future we want to inhabit

A New Way to Build Notebooks

A New Way to Build Notebooks

Apple KeynoteIve on stage explaining the manufacturing process behind the unibody MacBook

Charlie Rose Interview

Charlie Rose Interview

Charlie RoseA short, sharp answer on what design actually means to him

Key Concepts

Simplicity: Simplicity isn't about minimalism—it's about solving complexity.
Care: Great design shows care for the user and the craft.
Materials: Understanding materials deeply enables better design.
Iteration: Great products come from relentless refinement.