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3 min
Pointing at Things He Doesn't Like
Objectified4 days agoThe famous Objectified scene — Rams walks a design store naming exactly what's wrong with it
5 min
The Ten Principles of Good Design
DW EuromaxxThe checklist that has outlived every design trend since 1976
7 min
Less and More
GestaltenOn restraint, function, and why most products try too hard
Deep Dives
1h
A Conversation with Dieter Rams
ArtCenter College of DesignA full hour on Braun, Vitsœ, and a lifetime of designing for people
8 min
Dieter Rams on The Culture Show
BBCA studio visit and a blunt assessment of modern consumer design
7 min
A Brave New World of Product Design
Victoria and Albert MuseumHow the Braun era set the template for the products that followed
7 min
Interview About Furniture Design
Vitra Design MuseumOn the 606 shelving system and designing furniture that adapts instead of ages
7 min
Cold War Modern
Cold War ModernRams on the post-war climate that produced the Braun design language
2 min
Clip from the Rams Documentary
DezeenAn exclusive scene from Gary Hustwit's feature-length portrait of Rams
Key Concepts
- Less, But Better
- Weniger, aber besser — strip away everything inessential, then perfect what's left.
- As Little Design as Possible
- Back to purity, back to simplicity. Less clutter, more concentration.
- Honest Design
- A product should never promise more than it can deliver.
- Built to Last
- Good design avoids being fashionable, so it never looks antiquated.